Digipak Analysis: Ariana Grande - My Everything

The two main colours used in this Digipak is a combination of black and white. These two colours symbolise the genre of this artist music, Pop and well as R&B. Also as it is black and white colours this could suggest that the audience for her music is a mass audience as it doesn’t denote to one certain audience which would colours usually associated with that age and audience (e.g. a vibrant pink would usually be connotated with young girls). Although there is no clear indication of the audience, usually the colours black and white does infer that it is for an older audience rather than really young as the sophistication of using black and white is usually associated with a higher sort of style.
The typography of the album title ‘My Everything’ is in Italics, and her name on the album is written in a bold so it will be easily recognisable to everyone. Having her name in clear writing in bold therefore means audiences will be able to identify who the singer is. The curly italic writing of the album cover and the contemporary bold font of her name further emphasises the genre of her music, pop.
Having the artist, Ariana Grande on the cover will attract to her fans as they will be able to recognise her straight away. This will also further sales as fans are more inclines to buy something with their idol on it. Her clothe style for her album cover is a short black outfit with white heels. Again the theme of black and white is running throughout this showing again sophistication but also simplicity. The short clothes of the artist relate to the theory of Laura Mulvey’s, The Male Gaze. This is because she is wearing short clothes, it is revealing which not only attracts women as they will aspire to look like her, but it will also attract men.

The actual CD itself is different, as many CD’s usually are plain with no image of an actual person and are usually one block colour with the title of the album on it. Ariana’s CD with herself on it makes it engaging to fans as when they open the Digi-pack they will see her face on it. The pattern on the CD over her face makes her become more covered again enticing the audience to listen to the CD and to purchase it. The winking expression suggests that she is hiding something and as it is on the CD this could relate to the music on the CD, again making audience want to listen and buy it. Furthermore the ‘My Everything’ connotes the mysteriousness and emphasises that she is hiding something, as this could hint that she has secrets about someone.

The font on the back is bold and sans serif so it is clear to read the song titles. The simple yet retro font makes the album and artist come across and stylish and contemporary. The simplicity of the back of the album makes it again easy to read and understand so it is concise to the readers and not complicated. The backs of albums are usually plain as they usually aren’t on show to customers. Furthermore they usually consist of the title names of the songs, so therefore can’t be too complicated as people have to be able to know what songs are on the CD. Furthermore the simplicity and clear font makes it easy to recognise the artist featuring on the CD. The side of the CD includes a strip with her name and album name on it again making it able to distinguish the CD from the side. Furthermore, having the block with all the details and the record label on the back, highlights to audiences that this is a genuine CD professionally made at a high standard quality.