Digipak Analysis: Katy Perry - Teenage Dream

The front cover of the Digipak immediately connects to Mulvey’s theory of the male gaze. This is due to her being naked, yet being covered by a pink cloud. The position of her laying with her legs up and staring into the camera also makes her very seductive. This will therefore attract not only her young audience of girls – which is symbolised through the colours and typeface – but also men as they will be attracted to a beautiful woman on the front of the pack. Having the artist on the cover also makes her recognisable to the public. They may not know Katy’s name so having an image of her with her on name will make her become more recognisable to audiences.
The images used are all dream like with the theme of sweets which is connected to her image. Her music video for the song ‘California Gurls’ is created by sweets. This again is represented in her cover. The song title ‘Teenage Dream’ could be viewed as candy canes spelling out the title. The style of font makes it appealing to audiences as it is sweets and desirable, this could also further represent Katy as an artist and the genre of audience she is appealing to. Moreover, the artists name could again be seen as written in a sweet font of strawberry laces. The cloud Katy is lying on could be seen as candyfloss, reinforcing the sweet theme throughout this album cover. The candyfloss being clouds relates to the album title of ‘dream’ which could explain why Katy is looking seductive as she wants to presented to audiences as a goddess or angel like.
The bright eye catching  colours and the style of the album cover depicts the audience this is for. This is also further shown through the title being ‘Teenage Dream’. Having the audience she is aiming her music at, and making a song, makes her more relatable to her intended audience therefore could possibly increase sales. The bright colours also portrays the genre (pop) that she is creating.

The disc of Katy Perry’s album, adapts to the reoccurring theme of candy. The disc design matches the replacement of ‘o’ on the back cover, appearing to be like a sweet.  The theme of the album art being sweets represents the music Katy Perry is producing. The bubbly and childish theme depicts the girly pop music and the audience she is aiming this music at. The house colours used in this digi-pack are dominantly red, white and pink. The use of soft baby pink and blue denotes the more innocent youthful music she is making, which is further explained by her audience being younger members. Furthermore the soft colours also makes the image of Katy Perry stand out more on the front. It also isn’t bright, harsh colours making it more appealing to audiences.

The design on the back of the Digi-pack is similar throughout the whole of the pack. The track list in a bubble style of font again gives it a more childish feel to it. The track list is also written in capital letter which makes  it easier to read. Using a readable and easy font reinforces the target audience as an easy font is needed for her audience to understand the track titles. Parallel to the disc the ‘o’ in the song titles  are like candied sweets, reoccurring theme of her album.  Like any album the back has the company’s logo at the bottom and the production company telling us that it is professionally made. 

The theme of the Digipak is candy. This design reflects her pop image, as she is a very upbeat and unique kind of artist. The cheerful theme suggest its a very fun and bubbly album which is what Katy Perry wants the album  to come across as. The texts across the whole Digipak reinforce the artists image as the candy theme gives the idea of ‘sweet’. The theme is also  representing the artist and her music in a new and unique way. The image she has given herself of this original idea, will make her stand out more to other artists and also associate herself with everyday things such as candy and candyfloss. The theme of candy is present in a lot of her work as it is evident in her video ‘California Gurls’.