Website Analysis - Miley Cyrus

The first thing when clicking on the artist Miley Cyrus’ website is a massive picture of her spread across the whole screen. This immediately depicts to audiences who this website is for. The eccentric and out there image shows the personality of the artist making it more engaging to fans. When clicking on the website users might automatically think that this is it making it a bit confusing. However, once on the website for a while the right corner image starts to move enticing users to then click it. After clicking in the top right hand corner, the image then opens up a tab listing sub pages that are available to find out information about.

The home page of the website is bright colourful and eye catching. The artists name being right in the center in front of the artists face clarifies who the website is. The bold, colourful lettering reminds you that she is the definitely the main feature of this website. Furthermore once you click the artists name it takes you to a sub page where you are able to access her music. It also plays the music automatically which is unique unlike any other website that I have looked at. In the bottom corner the logo for her charity, takes you to aspects of the website dedicated to this area. This gains publicity to the charity and helps gain more awareness as fans of this artist will be of interest to something that means a lot to this particular artist. In the other bottom corner a smaller picture of the artist with a flashing multicoloured border will further grab the attention of the user. This small tab leads the users to go to her latest music video. This also shows the user all of her previous music videos as well giving new fans of her access to what she has created. The bright colours represent the audience she is appealing to and the genre (pop) that she produces. However although the bright colours may suggest a young audience, the pictures on the website could be seen as quite provocative therefore suggesting an older audience.

Once exiting the home page and opening a sub page, the artists name remains in the top corner to remind the viewer whose website it is. The menu allows user to easily access and find what they are looking for; e.g. merchandise and news. Furthermore the social media present on the page, just like many artists website allows fans to interact with each other and the artist whilst also promoting the artist. The shop side of the website where fans have access to merchandise again runs with the theme of bright and stand out colours. The word ‘Web exclusives’ and ‘free’ will attract audiences as they believe they will be getting something for nothing, or something that many others will not have. This will entice people o spend money helping the artist gain revenue.