Website Analysis - Little Mix

The first click on the website of the girl band ‘Little Mix’, is their faces. The simplicity of the home page makes it easily accessible for their audience and also clear for the user to see where everything is. Also when you hover over each hyperlink to the separate sections, you get a different picture of the girls. This indicates to people unfamiliar with the band that this is ‘Little Mix’. It also excites the fans as they are getting different pictures of the band which they would love to see. As this band is a ‘pop’ girl group and very mainstream, their clothing each represents this. Also their different style of fashion choice indicates the different parts of their personality. As worldwide platinum selling artists the girls are now recognisable by their fashion and what they wear so having them wear contemporary items of clothing will make them become idolised by their audience.

Having clear and accessible hyperlinks makes it a user friendly website and easy for people to use. Also having extra links under the main headings, means the user is able to understand what each link is for. Having a single page about just the girls, not only makes it available for people who are unaware of the band be aware of each of the individual girls, it also is able to make the fans of the girls find even more about the band and about things they may not have know before. This therefore builds a connection with fans as they are able to connect and understand more about the girls. This website offers users to find about what they are getting up to with the tab ‘NEWS’. Moreover, the ‘TOUR’ link gives more options for fans and more accessibility to buy tickets. This therefore increases the bands income as making it easy to find and buy tickets will appeal to the audience as they are young so will not be able to handle complicated actions. Furthermore the link ‘SHOP’ is also meaning the audience are able to buy more band related merchandise. This maximises the bands image as fans being able to buy merchandise and wearing it will increase their image, and act as a form of publicity for them.

The accessibility is further made easier by having separate pop up sections with all the links on the home page plus extra hyperlinks so the user can explore more. This is easy for users to see the whole content of what I on the website for the, . Next to all the links it also includes ways to explore and follow the band more with things such as Facebook and Twitter. There is also a button where you can change the country that you are from. This shows to audiences who are not aware of the bands success that they are a well-established band. This also allows the opportunity for the fans who are from other countries to access this website dependent on where they are from.