When creating all three of my products, I kept in mind that they all had to be similar in order to present the kind of brand I was trying to portray. Graeme Burton said that there is a specific audience for a particular type of product and that they belong to pre-existing groups. I believe this is true for the Pop genre of music as the generic aspect found in pop products which attract that certain audience. From my research, especially website research, I found that in order to successfully ‘sell’ something the three products in a way need to have some sort of relationship between each of them. As I am creating the first single of this artist, the synergy between all three products is vital in order to promote the image this artist wants to achieve. This is because for the audience, this will be their first identification with the artist, so their first impression needs to be key in order for her career to be successful.
The music video is shot in a very artificial setting due to this being a usual setting for pop music videos, in a studio. Therefore it made it a lot easier for me to have the DigiPak and music video
similar in the way of setting, as they were both to be shot in a studio setting. This also helped with the music website, as I used photography form the shoot, to be placed on the BIO of the artist. This therefore gave a clear link to all three products as setting played a role in each of the 3 components.
The theme of lips is a clear observation between all of my products. My video with the constant moving lips parallels between the DigiPak where the main focus on the front panel is the lips as they are the aspect the majority of audiences will focus upon. The single name ‘Lips are Movin’ has reference to lips in it therefore I took inspiration from that connecting the DigiPak cover and the music video to have a strong concentration on the lips. However, when it comes to my website, there is not a strong focus upon lips as much as the other aspects in my product therefore questioning the connection between these two. As lips is my brand and main theme, there should be some form of lips on my website therefore making it unsure whether this website is the correct fit to my artists ‘brand’ that she is trying to create.
Makeup is a key part in my three products as a lot of it focuses around lips which have makeup on them. This is presented clearly with the red lips popping out on the DigiPak front cover along with the changing colours of the lips throughout my music video. The models edgy clothing with the hat and bright sunglasses are mirrored in the DigiPak’s choice of wearing big hooped earring and her hair in braids. This binds both the DigiPak and video together as the audience will identify the artist as edgy and stylish. This is the same with the website, although the image of the artist on the ‘about’ page does not appear to have any makeup, her clothing choice and her use of prop still come across to audiences as fashionable tying all these three products together.
Between my DigiPak and music website, I used similar fonts to present the link between the artists image. I learnt from my research that their websites adapt depending on their newest release so the look of an artist is always changing. Many artists have their name as their logo so picking a font is vital to an artist as usually this sticks with them throughout their career.
Colour scheme is a huge key in identifying what products fit well together and what do not. The colours in my music video are all very vibrant and bright due to the numerous colours that I placed on the lips. There are a lot of warm tones and vibes to my music video, which is also mirrored in the warm tones of my website. This pinks really represent my target audience and emphasise the age group too as it is more bright and warm rather than a darker tone and mature look. This therefore binds my website and music video together very well as the colours both mesh well together.
However, when comparing my website and music video to my DigiPak, there was a huge clash in colour. The contrast between the warm tones and the dark tones brings some confusion to whether my products combine well together. Unlike the website and video which is very light, the darkness of my DigiPak brings a clash in terms of audiences. Gathering back feedback many upon each of my products, there was a clash in opinion between ages. A lot of the younger age group that I asked (10-14) preferred the DigiPak the least whilst the more mature age range of my audience (15-18+) favourite product was my DigiPak. As these products should all bind together well there should be no stand out product, therefore for improvements I feel like I will need to change the DigiPak most as it has a much more mature look than the rest of my products.
The music video is shot in a very artificial setting due to this being a usual setting for pop music videos, in a studio. Therefore it made it a lot easier for me to have the DigiPak and music video similar in the way of setting, as they were both to be shot in a studio setting. This also helped with the music website, as I used photography form the shoot, to be placed on the BIO of the artist. This therefore gave a clear link to all three products as setting played a role in each of the 3 components.
The theme of lips is a clear observation between all of my products. My video with the constant moving lips parallels between the DigiPak where the main focus on the front panel is the lips as they are the aspect the majority of audiences will focus upon. The single name ‘Lips are Movin’ has reference to lips in it therefore I took inspiration from that connecting the DigiPak cover and the music video to have a strong concentration on the lips. However, when it comes to my website, there is not a strong focus upon lips as much as the other aspects in my product therefore questioning the connection between these two. As lips is my brand and main theme, there should be some form of lips on my website therefore making it unsure whether this website is the correct fit to my artists ‘brand’ that she is trying to create.
Makeup is a key part in my three products as a lot of it focuses around lips which have makeup on them. This is presented clearly with the red lips popping out on the DigiPak front cover along with the changing colours of the lips throughout my music video. The models edgy clothing with the hat and bright sunglasses are mirrored in the DigiPak’s choice of wearing big hooped earring and her hair in braids. This binds both the DigiPak and video together as the audience will identify the artist as edgy and stylish. This is the same with the website, although the image of the artist on the ‘about’ page does not appear to have any makeup, her clothing choice and her use of prop still come across to audiences as fashionable tying all these three products together.
Between my DigiPak and music website, I used similar fonts to present the link between the artists image. I learnt from my research that their websites adapt depending on their newest release so the look of an artist is always changing. Many artists have their name as their logo so picking a font is vital to an artist as usually this sticks with them throughout their career.
Colour scheme is a huge key in identifying what products fit well together and what do not. The colours in my music video are all very vibrant and bright due to the numerous colours that I placed on the lips. There are a lot of warm tones and vibes to my music video, which is also mirrored in the warm tones of my website. This pinks really represent my target audience and emphasise the age group too as it is more bright and warm rather than a darker tone and mature look. This therefore binds my website and music video together very well as the colours both mesh well together.
However, when comparing my website and music video to my DigiPak, there was a huge clash in colour. The contrast between the warm tones and the dark tones brings some confusion to whether my products combine well together. Unlike the website and video which is very light, the darkness of my DigiPak brings a clash in terms of audiences. Gathering back feedback many upon each of my products, there was a clash in opinion between ages. A lot of the younger age group that I asked (10-14) preferred the DigiPak the least whilst the more mature age range of my audience (15-18+) favourite product was my DigiPak. As these products should all bind together well there should be no stand out product, therefore for improvements I feel like I will need to change the DigiPak most as it has a much more mature look than the rest of my products.
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