Music Video

This is my finished product of my music video that I have created.

Website

I have made a website for my artist. The main purpose of this website is to promote the music video of the new single she has released. It is also used for fans to find more about the artist and get information such a tour date and have easy access to the artists social media.

https://ameliainskipp.wixsite.com/musicsite

After many series of tweaking and changing the website, the feedback from audience feedback has meant that I have created the best possible website for my target audience to use and get the best experience out of it.

The main changes I made when it came to my website is the social media aspect. The age of my target audience now get the majority of information on social media so this aspect to have major social media outlets on there was crucial for me.

After finding from my target audience that the 'About' page was boring, I decided to add a photo of the artist. This gives the page more excitement and looks more inviting as the artist looks to be happy and having a fun time.

I also added the music video to my Music page, just like audience feedback has suggested. This gave more options for the user to do and engage in what the artist is doing. Having the single as well as the music video also allows audiences to see what she is working on and how she has presented the music video. 

Final DigiPak

After taking in much of the audience feedback I was happy with the final outcome of my DigiPak. All of the people I interviewed said they really like the finish project after seeing how much it had changed. One tweak I made from my 2nd attempt to my final attempt was again the inside of the cover. Instead of having it in colour, just like the front cover, I made the skin black and white and the lips in colour. This gives a smooth and clean cut quality about my DigiPak as they are all the same. It also makes the lips stand out much more.

I added the back cover and tweaked the information on it. I added a barcode and the record label to the back, with all the relevant copyright material as well. This gives my DigiPak a professional and legit look. If it was left plain it could look like a fake DigiPak and that is not what i wanted, so with all the extra content on the back gave it that image.

Camera Work

Throughout my video I had different types of camera shots to make my video more interesting and mix it up instead of one continuous shot of the model singing.

Extreme close up
My extreme close ups were of the lips. For this shot I had just the lips in the frame so they were the main and only focus. Also when I previously tested this and I zoomed in when editing rather than zooming in on the lips on the camera, it became very pixilated and grainy and did not look clear or professional at all. This type of shot adds to the excitement of the video and also adds a sense of mystery as there is no other detail except the lips that gives it away who this model in the video is.

Close Up
The main type of camera technique I used was a close up shot. Before I had a medium shot of the model and my audience feedback says it was not exciting and engaging enough. This therefore meant I would had to think of ways to make it more appealing to audiences. After looking at a series of pop music videos I noticed the trend that the main shot used in the majority of the videos were close ups. This is to make the artist more engaging and connected the audience which is what I wanted. Therefore the main type of technique I used was close ups as this is the kind of atmosphere I want form my video.

Eye Level Angle
Just like the close up shot, this angle is engaging to audiences and makes it more intense as you feel the artist is looking at use. I want my artist to also look approachable in my music video, therefore I wont be using and harsh angles such as high or low angles. This is because I want my artist to connect with fans so for her to be on the same level as them will not intimidate them in anyway. This could therefore create a bond between the artist and audience which will extend my artists likability.

Editing

Editing was probably the most time consuming and one of the longer parts to this project. As I used green screens this was a complicated process in trying to edit and and sync everything together. A main part of my editing was with the model moving her shoulders along to the song whilst the background of the song reacted to her shoulders moving. This was a very draining and long process as because the beats of the song were so short and quick it was very hard to try and get it in time. After that I also had to link the models lip synching up as well because the clip would not look right if she was singing a long to the wrong bit of the song. The helpful bit in this process was that I had the song playing in the background so I knew she would be on time with the music. Having the track playing in the background helped massively as i readjusted the sound of the clip and made it louder so I could sync it with the sound I would be using for my video. Therefore instead of me solely concentrating on the model lip synching and linking it, I linked the track in the background to the part of the song in the movie. This meant it was easier for me to hear and link, but I then went on to link up the lip synching of the model to make it more precise.

Another aspect of the editing were transitions. One transition I used was a fade. When originally placing the fade in I found that it didn't go exactly to the part of the song that it needed to change. I therefore had to go into precision editor and adjust the timing so it would fit exactly on the part of the song I was intending to fade it on.

One of the most difficult things about editing was the green screen. When I filmed it I had done no previous testing as it was not my original idea. When I came to edit it the model faded into the picture that I was placing behind her. This meant I had to go on to the colour palette section of iMovie and readjust the colour of the model. For example the part with the lips in the background made the model go very see through. This meant I had to use white balance and colour adjusting tools to make sure she turned out clear and tried to have as little of the green screen on her as possible

Equipment and Software

For the shooting and production side of the project, I used a DSLR camera to do the filming on. This camera for me was best fitted as it was easily accessible and I was able to control the lighting and intensity of the picture on the camera rather than doing so much work on the lights. Furthermore the DSLR was very easy to download the footage off of and was very efficient is everything I needed. The DSLR was a great camera to use as it had a good quality in the final project and was not too pixilated. As I was not an expert in how to use a camera this was a very easy camera to use and quick to learn things about it.

I used LED lights in this project when filming my video. I tried many different types of lighting when filming the lip aspect of my video. these were used and helpful to my video beca

The most frequently used piece of software I have used throughout this project is Blogger. Blogger has been my main source where I put all the work I have been doing over the past few months on to show my journey. I was new to the whole blog situation as never created one before, but I got use to it very quickly as it was very easy to use. It also gave me a lot of benefit using this blogging software rather than another, as people would often not be able to access their blogs when I could and there's would crash occasionally and mine was perfectly fine, showing I chose the correct piece of software.















Powerpoint and Excel were used but very minor. Excel was used to create and update my timeplan. Powerpoint was used for the mock ups of my website and DigiPak. These were very easy for me to use as I have been using them forever so knew exactly what to do.

 Youtube has been an essential platform in this project. It has allowed me to carry out essential research by analysing previous music videos. As it also has many video on it, it has given me so much inspiration for what i can do in my music video and what I should include. I use this platform everyday so found it fairly easy to use. However, I do not upload video on to youtube, so that was something new I learnt in the process.

Wix was a programme that I created my website on. There were templates already in line for me to alter and create my website the way I want it. This piece of software was very easy to use. I had not used it previously to this project so was new to it, but it was very easy and clear to understand what to do with it.

Quick Time was a piece of software I used enabling me to recording me editing my movie on screen. This allowed me saving time and giving me more time to edit, as I could just video what I was doing without me noticing making it very easy for me to show what I did when I was editing. I did not know how to use this piece of software but once I knew how to start and stop, it was very simple as it did not interrupt any of my editing.

Photoshop was not used in a huge amount, but it was a key programme used for my DigiPak. This was used to make colours sharper and less saturated. I have used photoshop before, but I am not an expert on it. Therefore I did need help in what I was doing but picked it up fairly quickly so I could carry on in what I was doing.

iMovie was one of the most key pieces of programming i used in this whole project. This programme enabled me to edit my whole video. Without it there would be no video. I was not entirely comfortable in using this programme, but i picked it up fairly quickly and got used to it. By the time I was 1/4 of my way into the video, I was very comfortable in editing and using this piece of software.