Website Basic Mock Up

For my website I made a very basic mock to give my target audience a brief and general idea of what my website will be like. This gave my audience a chance to realise how they can navigate the audience. This would also give me the chance to make any adaptations if there was something wrong with my website that I would need to change.

For the home page, I want there to be clear links in the three parts of my project. Therefore on my website homepage it will include a link to the video I created as well as the DigiPak cover. The home page will be the main aspect of the website so will have to be engaging and exciting, Therefore I will use relevant colours to my target audience and become an interactive and engaging website that they are able to use.

The feedback I got about the home page is that it was very clear layout and is easy for users to know where everything is. There also is not any hidden features so they will not be missing out on information that they be looking for

Further from the Home page, the other pages will have the same background to what the home page has, but apart from that they will all be very minimalistic as once the users are engaged and click on to a subpage, there are already interested, therefore the home page will need to be the most strongest aspect of the website.

The audience liked the idea of the about page as i is giving them more information about the music. However they said it looked a bit plain like that if it is just going to be text. This made me realise I do need to add something to it. Because my audience is a younger one, a page with just text on it wont really entice them to read it and may stray away from my website

The music page was crucial to the mock up. As it is a music artist this page is needed. This gives fans access to the music of the artist they are coming for. An idea from one member of my audience feedback was that it would be a good idea to have the music video in this section too so that the DigiPak and video are in the same place.

This page is on the majority of music artists websites. This meant that I felt I should include it as it gives fans information and access to things they may not know without the website. This is the same as the contact page. They won't be detailed as the information needs to be put across concisely and clearly to audiences.

Website Analysis - Justin Bieber

The URL of the website is simple and without anything but the URL, audiences will be able to identify who the website is for. As it contains the artists name and ‘music’ which is commonly used by music artists, this allows fans to recognise that this is a page for updates and information that they may not necessarily get without this website.

The home page of the website has the artists name clearly at the top so audiences are able to recognise who the website is for. The name of the artist is also his ‘logo’ in a way as that is his brand that will be plastered on everything that he is associated. Looking at previous branding of this particular artist, the font of his name always correlates with his album. This makes his whole digital image very smooth as it is all the same at one time. This font is the same style as his current album and therefore is his image brand on his digital platforms. 

The artists previous album cover and tour promotion all link together. The type face used is all the same throughout any association with the artist in the era he is in. This creates a new 'brand' every time the artist brings out something new. This makes his image a more smooth and professional one as everything is all linked together. This is the kind of idea I want and need to take into consideration when creating my three products. 

In the top corner of the page, there are hyper links which lead the fans to Justin Bieber's social networking sites like Facebook, Instagram, Twitter, YouTube etc. Furthermore, under the artist’s name, there is access to 6 sub pages with different kind of information like shows, news, music, videos, shopping, and photos related to Justin Bieber, so that audience can easily find the information of their interest.

The unique thing about this artist’s website which isn’t like many others is that it has a slideshow as the main feature on the ‘home’ page. The separate slides that are continually moving have different aspects for fans to get information from e.g. tour information and way to buy the most recent songs. This being at the top of the page means it is grabbing audience’s attention as it is showing new things meaning more things for fans to get involved and it earning the artist more money as more opportunities for fans are being shown. The website is also very user friends, as not only are there tabs if you want to go to a certain part of the website, all these separate pages are on the same page but you just have to scroll down. This makes is much easier for the audience to see what is completely on the website rather than the user having to continually click and go back to look one each page.

Just under the slideshow, there is a section giving information about tour dates, this means fans don’t have to go looking on all depths of the internet to find out the dates. There is also a section for the latest news from Justin along with extra dates and opportunities for fans to either get involved or buy things. The "read more" buttons are a much bolder colour than anything else and bigger to entice readers into finding out more about the information. Below this section there are sections for music, videos and photos that are easily accessible to any fan that may come on the site. After all of this there is a section where viewers can join the newsletter and keep up to date. This website is a very interactive one where fans can get involved in numerous things, also linking this to social media means fans will be sharing information about him so more people will know about him, this therefore brings him more revenue. 

Website Analysis - Little Mix

The first click on the website of the girl band ‘Little Mix’, is their faces. The simplicity of the home page makes it easily accessible for their audience and also clear for the user to see where everything is. Also when you hover over each hyperlink to the separate sections, you get a different picture of the girls. This indicates to people unfamiliar with the band that this is ‘Little Mix’. It also excites the fans as they are getting different pictures of the band which they would love to see. As this band is a ‘pop’ girl group and very mainstream, their clothing each represents this. Also their different style of fashion choice indicates the different parts of their personality. As worldwide platinum selling artists the girls are now recognisable by their fashion and what they wear so having them wear contemporary items of clothing will make them become idolised by their audience.

Having clear and accessible hyperlinks makes it a user friendly website and easy for people to use. Also having extra links under the main headings, means the user is able to understand what each link is for. Having a single page about just the girls, not only makes it available for people who are unaware of the band be aware of each of the individual girls, it also is able to make the fans of the girls find even more about the band and about things they may not have know before. This therefore builds a connection with fans as they are able to connect and understand more about the girls. This website offers users to find about what they are getting up to with the tab ‘NEWS’. Moreover, the ‘TOUR’ link gives more options for fans and more accessibility to buy tickets. This therefore increases the bands income as making it easy to find and buy tickets will appeal to the audience as they are young so will not be able to handle complicated actions. Furthermore the link ‘SHOP’ is also meaning the audience are able to buy more band related merchandise. This maximises the bands image as fans being able to buy merchandise and wearing it will increase their image, and act as a form of publicity for them.

The accessibility is further made easier by having separate pop up sections with all the links on the home page plus extra hyperlinks so the user can explore more. This is easy for users to see the whole content of what I on the website for the, . Next to all the links it also includes ways to explore and follow the band more with things such as Facebook and Twitter. There is also a button where you can change the country that you are from. This shows to audiences who are not aware of the bands success that they are a well-established band. This also allows the opportunity for the fans who are from other countries to access this website dependent on where they are from.

Website Analysis - Miley Cyrus

The first thing when clicking on the artist Miley Cyrus’ website is a massive picture of her spread across the whole screen. This immediately depicts to audiences who this website is for. The eccentric and out there image shows the personality of the artist making it more engaging to fans. When clicking on the website users might automatically think that this is it making it a bit confusing. However, once on the website for a while the right corner image starts to move enticing users to then click it. After clicking in the top right hand corner, the image then opens up a tab listing sub pages that are available to find out information about.

The home page of the website is bright colourful and eye catching. The artists name being right in the center in front of the artists face clarifies who the website is. The bold, colourful lettering reminds you that she is the definitely the main feature of this website. Furthermore once you click the artists name it takes you to a sub page where you are able to access her music. It also plays the music automatically which is unique unlike any other website that I have looked at. In the bottom corner the logo for her charity, takes you to aspects of the website dedicated to this area. This gains publicity to the charity and helps gain more awareness as fans of this artist will be of interest to something that means a lot to this particular artist. In the other bottom corner a smaller picture of the artist with a flashing multicoloured border will further grab the attention of the user. This small tab leads the users to go to her latest music video. This also shows the user all of her previous music videos as well giving new fans of her access to what she has created. The bright colours represent the audience she is appealing to and the genre (pop) that she produces. However although the bright colours may suggest a young audience, the pictures on the website could be seen as quite provocative therefore suggesting an older audience.

Once exiting the home page and opening a sub page, the artists name remains in the top corner to remind the viewer whose website it is. The menu allows user to easily access and find what they are looking for; e.g. merchandise and news. Furthermore the social media present on the page, just like many artists website allows fans to interact with each other and the artist whilst also promoting the artist. The shop side of the website where fans have access to merchandise again runs with the theme of bright and stand out colours. The word ‘Web exclusives’ and ‘free’ will attract audiences as they believe they will be getting something for nothing, or something that many others will not have. This will entice people o spend money helping the artist gain revenue.

What is a Website

The use of a website for an artist is mainly promotion and a platform for fans to connect with the artist. The website gives fans easy access to things such as their social media, newly released music and promotional purposes such as tour dates or access to the artists merchandise. Many artists use their website for marketing purposes to promote their brand and image further. The marketing aspect of the website then goes on to help the sale of the artists music and tickets for tours.

DigiPak Attempt 2 With Audience Feedback

When creating a product such as a Digipak, it is vital to do mock ups in order to understand the audiences views on it and to see if it will interest the intended audience. My original idea, just like the video was to have a big focus on the lips. This therefore has a constant theme running through the video and Digipak. Having a black and white picture, and having the lips and lollipop in colour makes it stand out more drawing the attention of the audiences eye. As the hand was holding the lollipop I had the initial idea of putting the text of the artist name and song on the fingers as it made it more unique and interesting. However gaining feedback from my audience, they said they liked the picture and how its focus was on the lip are linking it to the title of the song, therefore helping them distinguish the song title easier. However, many did say they did not like the format of the text as it wouldn't be as clear from far away who the artist is and what the song is. This is especially as the artists face is not actually present on the cover and it is just her mouth. Therefore on my second 

mock up i decided to stick to the same picture as that is what the audience liked, yet change the text as it was not clear. I chose a bold white as it stood out against the body of the artist. I also made both the artists name and the song in capital letters as this makes it easier to read. Furthermore the font of the artists name and song title not being in serif makes the
Digipak not have such a formality about it. The colour of the song title being the same colour as the lips and lollipop gives the album cover a more polished look as it is going a long with the colour style throughout the Digipak.


The inside of the DigiPak I had the idea to have one image bleed across the whole of the inside, including the inside, rather than have two separate images and a different one for the disc as well. I though this idea is unique as usually the disc is just a plain colour or pattern and completely different to the images behind it on the DigiPak. The image i chose were lips. The reason i chose to have lips as the image as it is again running with the theme of my production of lips.I will take pictures of the lips that I shot for my music video and decide which one I think best fits the inside of the cover, based on audience feedback. Currently I have decided on red as it is similar to the colour that pops out on the front of the cover.
From the audiences feedback on the inside of the DigiPak, they agreed similarly that the inside was unique and different as usually the disc is plain. However I had some feedback saying that just the plain lips was a bit boring and had no correlation to the front cover. Therefore I will have to rethink about what the inside of the DigiPak will be like as it may not be as exciting or interesting as I originally thought.

After more audience feedback, I changed the inside of the DigiPak to make it more exciting to audiences. Many more of my audience said that it improved the whole DigiPak as it made it more colourful and exciting rather than a block colour. This picture was a screen shot of the video I have taken so therefore it is linking this and the video together well.

DigiPak Attempt 1 With Audience Feedback

For my DigiPak I wanted to run with the ideas of lips again as this is the main theme in my video. For my first mock up, I has the idea of just purely lips on the front cover to make it bright and eye catching. For the name of the artist and song I put it in white to make it more idyllic to audiences as it contrast to the harsh colour of the red lips. As the white writing I was not clear enough, I has to put a background on the writing so it was clearer. However, the block colour behind the writing did not look right so I then made it more transparent so the lips were still visible behind it

I then created the inside of my DigiPak. Again I wanted the running theme of lips throughout and wanted to make it unique so decided on one continuous picture on the back. As this is a mock up I was not very bothered about the quality of the picture of the lips, but I know when taking these shots I will need to make sure they are highly defined and not pixilated at all.

Audience Feedback

Audience feedback has given me the opportunity to tweak and change things that are not right and that my target audience will like. As it is only my first attempt I did not feel the need to get huge amounts of feedback