Website Analysis - Little Mix

The first click on the website of the girl band ‘Little Mix’, is their faces. The simplicity of the home page makes it easily accessible for their audience and also clear for the user to see where everything is. Also when you hover over each hyperlink to the separate sections, you get a different picture of the girls. This indicates to people unfamiliar with the band that this is ‘Little Mix’. It also excites the fans as they are getting different pictures of the band which they would love to see. As this band is a ‘pop’ girl group and very mainstream, their clothing each represents this. Also their different style of fashion choice indicates the different parts of their personality. As worldwide platinum selling artists the girls are now recognisable by their fashion and what they wear so having them wear contemporary items of clothing will make them become idolised by their audience.

Having clear and accessible hyperlinks makes it a user friendly website and easy for people to use. Also having extra links under the main headings, means the user is able to understand what each link is for. Having a single page about just the girls, not only makes it available for people who are unaware of the band be aware of each of the individual girls, it also is able to make the fans of the girls find even more about the band and about things they may not have know before. This therefore builds a connection with fans as they are able to connect and understand more about the girls. This website offers users to find about what they are getting up to with the tab ‘NEWS’. Moreover, the ‘TOUR’ link gives more options for fans and more accessibility to buy tickets. This therefore increases the bands income as making it easy to find and buy tickets will appeal to the audience as they are young so will not be able to handle complicated actions. Furthermore the link ‘SHOP’ is also meaning the audience are able to buy more band related merchandise. This maximises the bands image as fans being able to buy merchandise and wearing it will increase their image, and act as a form of publicity for them.

The accessibility is further made easier by having separate pop up sections with all the links on the home page plus extra hyperlinks so the user can explore more. This is easy for users to see the whole content of what I on the website for the, . Next to all the links it also includes ways to explore and follow the band more with things such as Facebook and Twitter. There is also a button where you can change the country that you are from. This shows to audiences who are not aware of the bands success that they are a well-established band. This also allows the opportunity for the fans who are from other countries to access this website dependent on where they are from.

Website Analysis - Miley Cyrus

The first thing when clicking on the artist Miley Cyrus’ website is a massive picture of her spread across the whole screen. This immediately depicts to audiences who this website is for. The eccentric and out there image shows the personality of the artist making it more engaging to fans. When clicking on the website users might automatically think that this is it making it a bit confusing. However, once on the website for a while the right corner image starts to move enticing users to then click it. After clicking in the top right hand corner, the image then opens up a tab listing sub pages that are available to find out information about.

The home page of the website is bright colourful and eye catching. The artists name being right in the center in front of the artists face clarifies who the website is. The bold, colourful lettering reminds you that she is the definitely the main feature of this website. Furthermore once you click the artists name it takes you to a sub page where you are able to access her music. It also plays the music automatically which is unique unlike any other website that I have looked at. In the bottom corner the logo for her charity, takes you to aspects of the website dedicated to this area. This gains publicity to the charity and helps gain more awareness as fans of this artist will be of interest to something that means a lot to this particular artist. In the other bottom corner a smaller picture of the artist with a flashing multicoloured border will further grab the attention of the user. This small tab leads the users to go to her latest music video. This also shows the user all of her previous music videos as well giving new fans of her access to what she has created. The bright colours represent the audience she is appealing to and the genre (pop) that she produces. However although the bright colours may suggest a young audience, the pictures on the website could be seen as quite provocative therefore suggesting an older audience.

Once exiting the home page and opening a sub page, the artists name remains in the top corner to remind the viewer whose website it is. The menu allows user to easily access and find what they are looking for; e.g. merchandise and news. Furthermore the social media present on the page, just like many artists website allows fans to interact with each other and the artist whilst also promoting the artist. The shop side of the website where fans have access to merchandise again runs with the theme of bright and stand out colours. The word ‘Web exclusives’ and ‘free’ will attract audiences as they believe they will be getting something for nothing, or something that many others will not have. This will entice people o spend money helping the artist gain revenue.

What is a Website

The use of a website for an artist is mainly promotion and a platform for fans to connect with the artist. The website gives fans easy access to things such as their social media, newly released music and promotional purposes such as tour dates or access to the artists merchandise. Many artists use their website for marketing purposes to promote their brand and image further. The marketing aspect of the website then goes on to help the sale of the artists music and tickets for tours.

DigiPak Attempt 2 With Audience Feedback

When creating a product such as a Digipak, it is vital to do mock ups in order to understand the audiences views on it and to see if it will interest the intended audience. My original idea, just like the video was to have a big focus on the lips. This therefore has a constant theme running through the video and Digipak. Having a black and white picture, and having the lips and lollipop in colour makes it stand out more drawing the attention of the audiences eye. As the hand was holding the lollipop I had the initial idea of putting the text of the artist name and song on the fingers as it made it more unique and interesting. However gaining feedback from my audience, they said they liked the picture and how its focus was on the lip are linking it to the title of the song, therefore helping them distinguish the song title easier. However, many did say they did not like the format of the text as it wouldn't be as clear from far away who the artist is and what the song is. This is especially as the artists face is not actually present on the cover and it is just her mouth. Therefore on my second 

mock up i decided to stick to the same picture as that is what the audience liked, yet change the text as it was not clear. I chose a bold white as it stood out against the body of the artist. I also made both the artists name and the song in capital letters as this makes it easier to read. Furthermore the font of the artists name and song title not being in serif makes the
Digipak not have such a formality about it. The colour of the song title being the same colour as the lips and lollipop gives the album cover a more polished look as it is going a long with the colour style throughout the Digipak.


The inside of the DigiPak I had the idea to have one image bleed across the whole of the inside, including the inside, rather than have two separate images and a different one for the disc as well. I though this idea is unique as usually the disc is just a plain colour or pattern and completely different to the images behind it on the DigiPak. The image i chose were lips. The reason i chose to have lips as the image as it is again running with the theme of my production of lips.I will take pictures of the lips that I shot for my music video and decide which one I think best fits the inside of the cover, based on audience feedback. Currently I have decided on red as it is similar to the colour that pops out on the front of the cover.
From the audiences feedback on the inside of the DigiPak, they agreed similarly that the inside was unique and different as usually the disc is plain. However I had some feedback saying that just the plain lips was a bit boring and had no correlation to the front cover. Therefore I will have to rethink about what the inside of the DigiPak will be like as it may not be as exciting or interesting as I originally thought.

After more audience feedback, I changed the inside of the DigiPak to make it more exciting to audiences. Many more of my audience said that it improved the whole DigiPak as it made it more colourful and exciting rather than a block colour. This picture was a screen shot of the video I have taken so therefore it is linking this and the video together well.

DigiPak Attempt 1 With Audience Feedback

For my DigiPak I wanted to run with the ideas of lips again as this is the main theme in my video. For my first mock up, I has the idea of just purely lips on the front cover to make it bright and eye catching. For the name of the artist and song I put it in white to make it more idyllic to audiences as it contrast to the harsh colour of the red lips. As the white writing I was not clear enough, I has to put a background on the writing so it was clearer. However, the block colour behind the writing did not look right so I then made it more transparent so the lips were still visible behind it

I then created the inside of my DigiPak. Again I wanted the running theme of lips throughout and wanted to make it unique so decided on one continuous picture on the back. As this is a mock up I was not very bothered about the quality of the picture of the lips, but I know when taking these shots I will need to make sure they are highly defined and not pixilated at all.

Audience Feedback

Audience feedback has given me the opportunity to tweak and change things that are not right and that my target audience will like. As it is only my first attempt I did not feel the need to get huge amounts of feedback

Digipak Analysis: Katy Perry - Teenage Dream

The front cover of the Digipak immediately connects to Mulvey’s theory of the male gaze. This is due to her being naked, yet being covered by a pink cloud. The position of her laying with her legs up and staring into the camera also makes her very seductive. This will therefore attract not only her young audience of girls – which is symbolised through the colours and typeface – but also men as they will be attracted to a beautiful woman on the front of the pack. Having the artist on the cover also makes her recognisable to the public. They may not know Katy’s name so having an image of her with her on name will make her become more recognisable to audiences.
The images used are all dream like with the theme of sweets which is connected to her image. Her music video for the song ‘California Gurls’ is created by sweets. This again is represented in her cover. The song title ‘Teenage Dream’ could be viewed as candy canes spelling out the title. The style of font makes it appealing to audiences as it is sweets and desirable, this could also further represent Katy as an artist and the genre of audience she is appealing to. Moreover, the artists name could again be seen as written in a sweet font of strawberry laces. The cloud Katy is lying on could be seen as candyfloss, reinforcing the sweet theme throughout this album cover. The candyfloss being clouds relates to the album title of ‘dream’ which could explain why Katy is looking seductive as she wants to presented to audiences as a goddess or angel like.
The bright eye catching  colours and the style of the album cover depicts the audience this is for. This is also further shown through the title being ‘Teenage Dream’. Having the audience she is aiming her music at, and making a song, makes her more relatable to her intended audience therefore could possibly increase sales. The bright colours also portrays the genre (pop) that she is creating.

The disc of Katy Perry’s album, adapts to the reoccurring theme of candy. The disc design matches the replacement of ‘o’ on the back cover, appearing to be like a sweet.  The theme of the album art being sweets represents the music Katy Perry is producing. The bubbly and childish theme depicts the girly pop music and the audience she is aiming this music at. The house colours used in this digi-pack are dominantly red, white and pink. The use of soft baby pink and blue denotes the more innocent youthful music she is making, which is further explained by her audience being younger members. Furthermore the soft colours also makes the image of Katy Perry stand out more on the front. It also isn’t bright, harsh colours making it more appealing to audiences.

The design on the back of the Digi-pack is similar throughout the whole of the pack. The track list in a bubble style of font again gives it a more childish feel to it. The track list is also written in capital letter which makes  it easier to read. Using a readable and easy font reinforces the target audience as an easy font is needed for her audience to understand the track titles. Parallel to the disc the ‘o’ in the song titles  are like candied sweets, reoccurring theme of her album.  Like any album the back has the company’s logo at the bottom and the production company telling us that it is professionally made. 

The theme of the Digipak is candy. This design reflects her pop image, as she is a very upbeat and unique kind of artist. The cheerful theme suggest its a very fun and bubbly album which is what Katy Perry wants the album  to come across as. The texts across the whole Digipak reinforce the artists image as the candy theme gives the idea of ‘sweet’. The theme is also  representing the artist and her music in a new and unique way. The image she has given herself of this original idea, will make her stand out more to other artists and also associate herself with everyday things such as candy and candyfloss. The theme of candy is present in a lot of her work as it is evident in her video ‘California Gurls’. 

Digipak Analysis : Justin Bieber - Purpose

The front cover of the Digipak shows the artist so straight away, the fans will know who it is. However as the artist is looking down it will make people who do not recognise the artist look further to the album. This will therefore bring the album more attention as they will want to find out who the artist is. The artist being topless will attract the female audiences to the album; furthermore the fans of the artist will also recognise his tattoos making the artist more recognisable on the cover.  The artist body language with his arms together and his head lowered looks like he is praying. This could symbolise that is album is all about forgiveness. This could relate to the past publicised stories that this artist has faced, and that he wants forgiveness for his past. The praying hands and the white paint on his body, shows a sense of purity and innocence, which again could relate to the idea that he has changed from his past. Although we cannot see his face from a straight on angle, we can see his blank facial expression. This could suggest this album is a stripped back album and a showing more of himself as he is opening up to his true emotions. The combination of the artist being topless, while also having messy slicked back hair with not much effort, shows that this artist is trying to put cross his emotions in this album. It further emphasises that this album is all him and him being open to the public, and that there is no fancy distractions to hide anything.

The font of the artist’s album name ‘Purpose’ is written in more sophisticated writing. The use of formal script making it look like handwriting, suggests the idea that the artist wrote it himself. This could further imply that as he has written this himself that he has put the effort into the album, and everything was done himself, including the writing of the songs. The written ‘purpose’ also looks like a signature. The sophisticated writing depicts a more mature sophisticated album, which is further emphasised by the use of black and white.

The artists name is not present on the album cover; this distinguishes the renowned fame as he is so recognisable that he does not need to put his name on the album. There being no name further emphasises that just his body without a clear image of his face will being known by audiences. Having no name on the album also displays to audiences that this artist doesn’t feel he needs his name to sell his album and that he believes he can sell this album without the placement of his name to help the sales. This then influences the audience into buying this album as they replicate the idea of the artist’s feelings that this album is good, that he doesn't need his name on it.

Like many album disc, they are very minimal as they will not be on the front cover grabbing the attention of the customer. The stripped back disc symbolises what the album is going to be like, and be quite minimal, implying that it is a soft and more exposing album. The sophisticated approach of this album is further depicted by the same font of ‘Purpose’ used on the disc as well as the front. The pure black of the disc further emphasises the more sophisticated approach to the album. Moreover, the colour black relates to secrecy and unknown, giving this album a hint of mystery. Black being a colour of hiding thing such as emotions reiterates the idea of that before this album, things were hidden from the public eye, but this album has released all these emotions and is breaking down the barrier from himself and the public. The production company is on the front of the disc confirming that it is a legit album and that this is not a fake CD being sold. It also reassures the buyer that this album is made to the best quality as having a production companies name on it shows that it is made to the highest standard. The disc also has the artists name on. Except from the spine of the CD case, this is the only part to have the artists name appearing on this album. This shows the artists success as the name is only in small print in comparison to the name of the album , meaning he is an established enough artist to not have his name anywhere as he will be recognised. However having the name on the disc makes people who will not recognise him on the front to explore more and find out who the artist is from looking inside the CD.

The back of the album again has the theme of black and white again making the album seem sophisticated. The text is fairly difficult to comprehend and harder to read, presenting to audiences that this album is more for older people rather than younger. There are also songs with numerous artists on them, giving this album a wider audience as fans from other artist may listen to this album if they feature on it. The vast amount of songs on this album also make audiences feel they are getting their moneys worth as they are getting lots of songs to listen to. The image on the back cover has an artistic feel to it again reiterating the more mature approach of this album. The image of the artist alone looks quite isolating making the album feel will be more about him and more of him and his input rather than a lot of people controlling the album and him just singing. The idea of him putting further input in to this album is the named producers on the back. The artist and two others are the producers and the other two are his manager and mentor, making it clear to audiences he has put more work than other artists would have making the album seem worth the money. Having a list of production teams and the record label being present on the album shows the authentication of the album. This indicates to audiences the standard this album has been produced to. 

The overall theme to this album is a lot more mature and grown up to what audiences are usually use to when it comes to this artist. The artistic feel of the graffiti like font and the artistic images further emphasise this arty image. The colour black is a strong colour associated with power. As it is quite a deep colour this implies this album is quite serious and direct, and that he is communicating to his fans through this album. White has more of a peaceful and safe connotation. The white promotes creative thinking and also fresh beginnings, further emphasising the artist using this platform to communicate to his fans. The black and white theme emphasises the more modern grown up approach to his image, sending the message that this artist has changed and that this album is representing this. Using black and white shows a more serious and professional image. This suggests to the audience that this is how this artist wants to be viewed and that he does want to be taken more seriously as an artist. The whole image of this album suggests that this artist wants to recreate his image from what it use to be hence using white to represent new beginnings.